ravings of a creative wiseguy…
SP wiseguy 
This three-word imperative from the 90’s guides me every day I cannot think of a better time to share with you these three words. A mantra that I’ve adopted for more than 10 years. Because that’s the only thing I have to say about everything going on right now. Stop. The. (F#!king). Insanity!!! (the extra … Read more Why “Stop the Insanity!!!” Is My Personal Mantra
And before it gets tired, you need to understand what it means for small business Shop-talk disclaimer. Once in a while I like to talk business, because (small) business is something I’m passionate about. I hope you find it helpful. When I decided to make the hottest term in marketing right now the subject of … Read more Why ‘Pivot’ Is the Word of the Day
An homage to the amazing women in my life Today is Mother’s Day. It is also my day to post therefore pause. When I think of how important mothers have been throughout my life, it’s serendipitous to be able to write about them on this time-honoured occasion. Today is particularly significant for a couple reasons … Read more In Celebration of the Best. Moms. Ever.
Remind me why we’re striving for normal, again? Everything seems different right now. There is no ‘normal’, so we talk about a ‘new normal’. We get impatient for pandemic life to ‘normalize’ (I’m not sure what that means). All we want to do is know the future and prepare for what normal will be. Sounds … Read more Normal – Old or New – Is Overrated
A COVID-induced conversation with myself you may find helpful Happy Friday Pausers! Or whatever day it is in your world right now. I’m going to hop right to it this time. Let’s do this! In the past week I was asked the same question from several online communities I’m part of: “What do you miss … Read more To Miss or Not to Miss: That Is the Question
Brands that assume they matter right now may be in for a rude awakening Hello all, I want to preface this post with a ‘marketing hat alert’. Which means I’m gonna talk shop here. Not because I don’t have something personal to share, I do. It’s 100% personal. It just happens to fall within my … Read more Hey Brands, How About a Little Empathy?
James Corden says “It’s all OK” and he’s right Hello pausers old and new, and Happy Friday! Happy Good Friday actually. It’s ‘day off’ for most of us here in Canada – irony noted. A notable day as it’s the first statutory holiday (I believe) since COVID-19 turned things kinda sideways for all of us … Read more The 6-minute Video that Made My Good Friday Great – even if I did weep a little bit
Coping with the shame of having a completely un-sexy addiction NOTE: I drafted this post in early March, just before call-things-corona hit Canada. Therefore there is no reference to everything that’s happening right now. I hope that’s ok with you, readers. I felt like I could use a break from that topic. Enjoy. Big moment … Read more I’m Addicted to EMAIL??? REALLY?!
Who needs a subhead with a headline like that? Another day of isolation, another dollar (or lack thereof – let’s not go there today). Pardon the cheesy bastardization of the cliché, but I’m struggling with writing this post today. Why? No reason I can think of, other than feeling uninspired. Frustrated? Perhaps, but not about … Read more ‘Everyday Is Thanksgiving During a Pandemic’
Getting this ‘new’ language right will be crucial to our physical and mental well-being I just got off my first Staples Community Zoom call and it far exceeded my expectations – as have all the ‘get-togethers’ I’ve been invited to over the past week or so. Today’s call in particular, though, was refreshing and even … Read more Social Distancing: Right Intention, Wrong Wording